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Reviewing the SmartPLS 4 software: the latest features and enhancements | Journal of Marketing Analytics
![Reviewing the SmartPLS 4 software: the latest features and enhancements | Journal of Marketing Analytics Reviewing the SmartPLS 4 software: the latest features and enhancements | Journal of Marketing Analytics](https://media.springernature.com/m685/springer-static/image/art%3A10.1057%2Fs41270-023-00266-y/MediaObjects/41270_2023_266_Fig6_HTML.png)
Reviewing the SmartPLS 4 software: the latest features and enhancements | Journal of Marketing Analytics
SmartPLS - Overview What is SMART PLS? SMART PLSis a software with a graphical user interface for variance-based structural equation modeling (SEM) using the partial least squares (PLS) path modeling method. Besides
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